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November 22, 2013

Inside The Social Media Strategy That Made Batkid Go Viral


fastcompany:

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The event, while heartwarming, didn’t randomly go viral all on its own (few things do), though it may have seemed like it to anyone watching as #SFBatKid showed up every five seconds in their Twitter streams. Rather, it was a carefully crafted campaign from Clever Girls Collective, a…

Interesting!

(via ub14)


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