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November 14, 2013


For the past several weeks, Jawbone CEO Hosain Rahman and product VP Travis Bogard have been wearing the next generation of the company’s popular UP wristband everywhere—at the office, at home, out in public. The pair was discreet, but never worried about the device falling into the wrong hands.

"That’s the nice thing about wearables," Bogard laughs—the odds of forgetting them at a bar are very low.

Today, however, after much testing, Rahman and Bogard finally unveiled Jawbone’s newest product, the UP24. Along with an upgraded UP app, the UP24 fitness-tracking band improves on many features of its predecessor. But the larger promise of the device is what it signals for the future of wearable computing: seamless syncing and interactions, passive real-time updates, and a burgeoning ecosystem of connected devices.


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  1. robertamarinointeriors reblogged this from jawbone
  2. tgrcsa54 reblogged this from tgrcsa54 and added:
    The world seems to be on fire all around me. Where is the peace. Have we lost it forever?
  3. quantifiedselfcct reblogged this from fastcompany
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  7. norbertvas reblogged this from jawbone
  8. sinsofahappyplace reblogged this from jawbone and added:
    This. is. one. mad. awesome. product.
  9. ctmagnus reblogged this from fastcompany
  10. xxjunebugjo reblogged this from fastcompany and added:
    "Santa" brought me a Jawbone Up24 for Christmas! I am liking it so far. I slept with it on last night and so far I am...
  11. houraivictim reblogged this from fastcompany
  12. prithikamohan reblogged this from fastcompany
  13. samueltravers reblogged this from jawbone and added:
    on the christmas list
  14. elrolio reblogged this from jawbone
  15. noraleah reblogged this from fastcompany and added:
  16. laurindel reblogged this from jawbone and added:
    Ya esta aqui la nueva jabone 24, mejorada y ahora con sincronización Bluetooth..
  17. blaqjazz reblogged this from robnapierdesign
  18. robnapierdesign reblogged this from fastcompany