Thought for Food

Runners up were Apple and Nike, and the short list included Zappo’s, Coors and John McCain.

The article quotes Angus Macaulay, VP-Rodale marketing solutions:

“I honestly look at [Obama’s] campaign and I look at it as something that we can all learn from as marketers. To see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.”

Obama’s campaign followed the lead of Howard Dean’s groundbreaking online community-building and fundraising strategies in 2004. A few of the young guys behind Dean founded a company called EchoDitto, which applies this new approach to marketing and engagement to a number of successful (non-political) campaigns.

Which is why I would suggest that Angus Macaulay is a bit late to the game. But he’s probably over 30, so he has a clear disadvantage.

On a side note, the NYT has a good graphic on ad expenditures by both campaigns.

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