14 Ways Starbucks Has Tried to Revitalize its Brand
dihard does it again with a comprehensive assesment of Starbucks’ attempts to sustain profits — or just stay relevant — as we approach the end of a rather bleak decade.
One bit in her report set my neck hairs on edge:
… Rumors have spread that Starbucks is actually bringing the breakfast sandwich back. Apparently, they’ve been “reformulated to eliminate the ‘smell’ problem.”
Scary.
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The Great American Cooking Project
Notes from others: