![The carrot growers got together and spent $25 million on a marketing campaign? So now I can call them Big Carrot?! HAHAHAHAHAHHAA.
But seriously: “Eat [and package] ‘em like junk food.” This won’t end well. (There’s more to eating well than this.)
redesignrelated (via karenh):
Crispin Porter + Bogusky gives baby carrots the junk food treatment.
“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…” —via USA Today](http://27.media.tumblr.com/tumblr_l7zf7wA2tf1qz7q8fo1_500.jpg)
The carrot growers got together and spent $25 million on a marketing campaign? So now I can call them Big Carrot?! HAHAHAHAHAHHAA.
But seriously: “Eat [and package] ‘em like junk food.” This won’t end well. (There’s more to eating well than this.)
redesignrelated (via karenh):
Crispin Porter + Bogusky gives baby carrots the junk food treatment.
“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…”
—via USA Today
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The Great American Cooking Project
Notes from others: